HAVION MEDIAKeynote 2026
Havion Media · Keynote 2026

Applied AI in Digital Advertising

One year with AI at a performance media agency: the prompts the team really types, the rules of engagement that keep it safe, the infrastructure between our systems and our people, and the 70-20-10 rule. Register and download the keynote deck.

  • 12 slides, as presented
  • Rules of engagement you can adopt tomorrow
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What's in the deck

One year with AI.
What actually changed.

  • Mega trendsQuantum computing, AI, mixed reality — and why only one of them is on your desk today.
  • AI – everyday useSummaries for management, revenue vs actual sales, click macros across 60 tags, spend-shift alerts to the whole team.
  • Defining AIFrom the ML inside programmatic bidders to LLM assistants, our own tools, and agents as extra co-workers.
  • Rules of engagementNo vibe coding, our own secure servers, deterministic code for every number, human sign-off.
  • AI infrastructureSystem on the left, people on the right, AI between: Havion IQ, the AI agent, dashboards, the CMO report.
  • Perfection vs doing70-20-10 and why business knowledge beats prompt tricks.

Performance in milliseconds.
Growth that lasts.

96Brands
27Markets
37iGaming brands currently supported
3xOne year with AI — improvements, and counting

Swedish founded · Globally active · Performance driven

AI – everyday use

  • “Write me a summary of all campaigns this last quarter so I can present it to the management team”
  • “Compile all ad revenue and conversion data and compare it to actual sales”
  • “Insert a click macro to these 60 Adform tags so they work in another ad tech platform”
  • “Alert the entire AdOps team when spend shifts more than 20%”

Rules of engagement

  • No vibe coding – ownership of the code base
  • Our own secure servers – secure data
  • Our models read, write and explain; it is always deterministic code that computes the numbers
  • Human sign-off

“If you don't know what you aspire to solve and how – AI will just help you make the wrong things faster.”

AI infrastructure

System on the left, people on the right, AI between.

  • Havion IQ
  • AI agent
  • Dashboards
  • CMO report

Perfection vs Doing

70-20-10

Business knowledge

The full story, slide by slide, in the keynote deck.

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